What aspect of filmmaking do you find photographers struggle with most?
Sound. They’re already gifted visually. Sound is critical to a great film and is the gateway drug to successful video. I wrote a piece on how and why photographers should do sound many years ago. For twenty years I have been trying to convince photographers: don’t go straight to shooting video. Start with a focus on gathering good sound. Because with your still pictures and sound you can make a film. And that concept was the genesis of the whole company.